Growth in brand equity leads to stronger pricing power
Crisis, Recovery, and Resilience: How the McDonald’s Brand Weathered an E. Coli Outbreak
When the CDC issued a food safety alert on October 22, 2024, linking a multi-state E. coli outbreak to contaminated slivered onions in McDonald’s Quarter Pounders, the fast-food giant faced a difficult challenge to its reputation. Consumers reacted swiftly, and the hit to McDonald’s perceived product quality and overall experience led to a two-percentile drop […]
Brand equity is critical to growth
Leading Telecom Provider Links Brand Equity to Business Outcomes with BERA.ai
What’s Brand Love Got To Do With It? Webinar
Industry Spotlight: What Social Media Brands Tell Us About Brand Equity, the Sales Funnel, and Performance Marketing
Getting brand equity metrics right
In 1991, almost 60 years after P&G introduced the practice of “brand management,” David Aaker published Managing Brand Equity. He defined brand equity as “the commercial value derived from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” Marketers loved this because it made […]
The power of brand equity and why it matters
5 ways marketing leaders are connecting brand equity to value
What do Ben & Jerry’s, Apple, and Adidas YEEZY have in common? If you’re struggling to connect the dots, I have two words for you: brand equity. David Aaker, the “Father of Modern Branding,” defines brand equity¹ as: “A way to describe the value of having a recognized brand, based on the idea that firmly established and […]
How layoffs are impacting Brand Love for Netflix
Netflix – whose name is almost at a verb status – was the fastest growing American brand of 2019¹, but today, the brand faces ongoing criticism from consumers voicing their concerns on social media over how the platform is failing to meet their expectations; from failing to renew popular series to reversing their position on shared passwords, […]
