Improve business performance through smarter brand tracking

Learn new ways to track your brand with BERA to increase revenue and the value of your brand by focusing on the “right” metrics.

Stop getting burned on vanity metrics

Measure metrics that have been independently validated to drive business performance and financial outcomes.

Select your audiences and brands.

Choose your audience segments, your in-category competitors, and even some aspirational brands that you want to track.

Measure your brand across 130+ metrics that actually matter.
Find out where your brand needs more attention and where you should double down to get the most value from your brand investment for each audience.
Continuously benchmark against 4,000+ global brands over time.

Identify trends inside and outside of your category to help distinguish signal from noise so you can drive the right outcomes.

Go beyond qualitative guesswork.

Resources

Industry Insight: Bridging the Marketing-Finance Divide

Learn how to connect your brand investments to your financial results by bridging the marketing-finance divide.

FAQ

Your BERA Score is the most important number to understand your brand equity. Not only does it give you one quantifiable measure for your brand equity, it breaks down your score based on more than 130 key metrics and attributes, like uniqueness, inclusiveness, and more.

The BERA Score gives you unique insights not just to your own brand, but to the competition in your category and even North Star brands outside your category. Brand tracking helps you measure your performance against your competitors over time and compare your benchmarks.
BERA’s proprietary technology uses consistent and real-time hard data to show the impact of your brand on financial performance. You can use BERA’s predictive brand technology to take the guessing game out of branding and stay on top of the competition.
Your brand is always on. Whether you’re making big moves to promote your brand or taking a hands-off approach, your brand equity is constantly changing. Tap into your BERA Score to see where your brand is headed and prepare for what’s to come.