Improve business performance through smarter brand tracking
Stop getting burned on vanity metrics
Measure metrics that have been independently validated to drive business performance and financial outcomes.
Select your audiences and brands.
Choose your audience segments, your in-category competitors, and even some aspirational brands that you want to track.
Measure your brand across 130+ metrics that actually matter.
Continuously benchmark against 4,000+ global brands over time.
Identify trends inside and outside of your category to help distinguish signal from noise so you can drive the right outcomes.
Go beyond qualitative guesswork.
Your BERA Score is the most important number to understand your brand equity. Not only does it give you one quantifiable measure for your brand equity, it breaks down your score based on more than 130 key metrics and attributes, like uniqueness, inclusiveness, and more.