Stop using gut instincts to evaluate partnerships and sponsors
Focus on the opportunities that build real value for your brand
Stop wasting money and instead focus on relationships that build value for your brand.
Learn which partnerships have strong equity with your target audience.
Identify the partnerships that best enhance and strengthen your brand’s equity.
Assess the size and quality of the partner’s influence among each audience.
Go beyond qualitative guesswork.
The BERA Brand Management Maturity Model
Learn the answers to the most common questions when evaluating partnerships and sponsorship opportunities.
You want to partner with brands that align with your core values and can help you boost brand image, credibility, outreach potential, and brand awareness.
Influencers, celebrities, athletes, philanthropists, and cultural icons are all great–you just want to make sure they’re a good fit with your overall brand image and values.
Your BERA score can tell you how effective your branding strategy is and where to improve. If you aren’t seeing the results you want with a specific partnership or if you want to try to reach a different audience, it might be time to change your spokesperson.
Sponsors and partnerships are often mutually beneficial relationships. Reach out directly to brands, organizations, or individuals you think are a good fit. Even if you don’t get the desired outcome, you can still maintain those ties for the future.
BERA’s proprietary branding technology gives you real time numbers on the effectiveness of your branding strategies based on hundreds of measurements across 4,000+ brands.