Support Built for You —From Self-Serve to Done-for-You

Accelerate your brand’s success with BERA’s team of brand experts and data scientists. We seamlessly integrate with your team, providing expert support and solutions to help you achieve your brand goals faster.

Achieve More, With Less Stress

Whether you prefer self-serve tools, dedicated support, or expert-led strategy, our team provides the flexibility, insights, and expertise to help your team succeed—without the hassle.

Self-Serve
Options

For some BERA.ai customers, intuitive software and in-app support are all they need.

  • 24/7 in-app support to answer common questions.
  • User-friendly UI and workflow prompts for easy onboarding.
  • Contextual multimedia guidance with instructional content and inspirational examples.

Dedicated Account Team

Your dedicated success team and data experts are here to support your goals and drive success.

  • Onboarding and training to set your team up for success.
  • Strategic partnership to align brand insights with business objectives.
  • Ongoing collaboration to track, review, and optimize brand growth.

Professional
Services

Our brand experts uncover the key drivers of your brand’s success and provide a clear growth roadmap.

  • Leverage 20+ years of expertise in marketing, brand management, and research.
  • Engage in custom activation sessions tailored to your brand’s needs.
  • Collaborate on a strategic plan to drive long-term brand growth.

Tailored Insights & Advanced Reporting

Transform metrics into strategy with our experts.

  • Our experts act as your research and analysis partner, helping you tackle your biggest brand challenges.
  • Blend quantitative data with generative AI to identify shifts in brand metrics and uncover performance improvement opportunities.
Why It matters:
Tap into expert analysis and AI-driven insights that transform data into a roadmap for strategic, measurable growth.

On-Demand Brand & Research Expertise

Reveal insights and recommendations designed for your brand. 

  • Combine enhanced goal setting, custom research, and targeted spend strategies to drive growth.
  • Curated visuals and presentations showcase your brand’s essence for any stakeholder.
  • Flexible solutions and recommendations tailored to solve your burning questions.
Why It matters:
Make informed decisions with tailored strategies, targeted spend insights, and data visualization crafted for your brand.

Smarter Strategy, Without the Stress

Global Expertise, Built for Business Agility.

  • Work with BERA’s brand experts and data analysts to get the analysis you need—answering key brand questions on tracking, Brand-to-Business™ insights, goal setting, and more.
  • Flexible, custom solutions provide compelling insights and data visualization tailored to your needs.
  • Get expert guidance to uncover the insights that will drive your brand forward.
Why It matters:
Unlock your brand potential and strategies to drive growth supported by our network of brand experts.

Professional Services & Advanced Reporting

Goal Setting

Establish data-driven benchmarks aligned with your brand’s development stage and success probabilities.

Brand Positioning

Leverage category and cultural insights to refine positioning across four key brand dimensions.

Portfolio Architecture

Optimize your brand portfolio by analyzing competitor equity within and across categories.

Smarter Media Planning

Balance brand and performance marketing investments based on your brand’s equity strength.

Partnership Fit

Identify the right brand or celebrity partners and how to leverage their equity to strengthen yours.

Marketing Mix Modeling

Enhance your MMM with brand-powered ROI insights for smarter, more effective investments.

Brand-to-Business™

Link brand equity to business KPIs to measure how brand drives financial business performance. 

Audience Targeting

Pinpoint high-value audiences—the ones ready to engage, convert, and drive growth.

Brand Valuation

Quantify your brand’s financial worth, delivering critical insights for executives and investors.

Ad Testing

Use Emotion AI and brand tracking to reveal which ads truly drive perception and performance.

Brand Consulting

Partner with BERA’s experts to uncover and activate the key drivers of brand growth.

Global Brand Management

Align global brand strategy with local market dynamics for smarter regional execution.

Learn more about BERA’s professional services

Discover how BERA’s expert team of data scientists and brand experts can help you unlock brand insights and hit your goals faster.

Considering a switch?

With BERA.ai, you get more than just data—you get a team of experts dedicated to your success. Our specialists provide hands-on support, custom reporting, and tailored solutions to answer your biggest brand questions. With unbiased insights, fresh perspectives, and deep analytics, we help you validate decisions, optimize strategy, and drive real business impact.

Explore Popular Use Cases

Audience Targeting

Connect with your most valuable audiences: those who love your brand and are open to it—and suppress rejectors and detractors.

MMM

Discover which metrics will drive the greatest growth potential and adjust allocation to achieve short- and long-term growth goals.

Goal Setting and Forecasting

Calibrate brand to financial objectives and spend by decomposing tactical efforts to understand which components move the needle.

Brand Valuation

Gain visibility into the metrics driving brand growth and track contribution to revenue and value over time.

Brand Positioning

Build a winning positioning strategy focusing on the right drivers to grow mindshare, consideration, and loyalty.

Brand Tracking

Identify core factors of your brand’s DNA, know what to prioritize, and how to increase revenue and value over time.

Audience Prioritization

Understand the relationship different audiences have with your brand, pricing elasticity, and probability of winning brand consideration and loyalty with different target segments.

Partner Evaluation

Prioritize and de-risk partnership decisions by knowing which relationships close gaps, reinforce strengths, and deliver the best return.

Ad Testing and Optimization

Test and measure how effectively advertising delivers the proper engagements to influence minds and drive consumers towards your brand.

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Professional Services & Advanced Reporting FAQs

Yes. Our intuitive software, 24/7 in-app support to answer common questions, and contextual multi-media instructions and inspiration is built into the platform. 

BERA.ai customer success is dedicated to helping your team help themselves using their BERA.ai solution set. Our Principal Account Directors provide routine coaching to our clients. BERA.ai Advisors, our professional services arm, may be able to provide a solution for you if you require more support.

BERA.ai supports our customers in a variety of mediums. All customers have access to a fully developed knowledge base, FAQs, video library, email support, and thought leadership content. Each Brand Explorer customer receives a dedicated Principal Account Director, responsible for guiding you to the successes that inspired your subscription. 

In short, BERA.ai data, metrics, and framework work together to help you understand the drivers of your brand equity. We measure perceptions of your brand through more than 100 metrics and provide clarity on which perceptions are the most impactful drivers of brand equity so you know exactly what it takes to improve your relationship with consumers.