Unlock your brand's full potential
BERA Brand Explorer will help you discover real-time insights, historical data, and the metrics driving your brand equity score. Learn which audiences and marketing scenarios will ignite growth, and how to measure your brand’s financial impact on the business.
Learn how BERA customers are generating 391% ROI using our Predictive Brand Technology.
Why NPS can't be your North Star brand metric
Learn why marketers are moving away from NPS as a guiding metrics for determining brand love.
Brand valuation: how to do it and why
Millions are spent every year on brand valuation rankings. They are a nice reminder that brands are a valuable corporate asset. But they produce wildly
Getting brand strategy metrics right
Most CMOs and their CEOs would agree that brand equity is a valuable corporate asset because it contributes to revenue growth, margin, and stability that