Connect with your most valuable audiences: those who love your brand and are open to it—and suppress rejectors and detractors. BERA Audiences offers the most accurate datasets, built on 10 years of historical data from 4,000 brands across 200 sectors and 130 metrics.
Data
BERA gathers detailed behavioral and attitudinal demographics, focusing on consumer-brand relationships, to create comprehensive audience profiles.
Modeling
Utilizing advanced technology, BERA generates lookalike audiences based on collected data, enhancing campaign targeting and ad spend effectiveness.
Distribute
BERA collaborates with Data Management Platforms (DMPs) to execute targeted media campaigns, ensuring your message reaches the right audience.
Refine your media strategy with superior data and insights.
Each year, BERA generates 1.9B data points in the US, matching individuals to the census. We are the only provider offering real-time direct measurement of not only brand and behavior preferences but also competitor and category purchase behavior. Our metrics have been independently validated by Forrester, Harvard Business Review, Fortuna Advisors, and leading Marketing Mix Modelling specialists for their connection to business outcomes.
Elevate your targeting strategy by pinpointing high-converting audiences.
Leveraging our in-depth consumer attitudinal and behavioral data, our modeling process goes beyond algorithms to pinpoint audiences with the highest propensity to buy. By analyzing customer and non-customer data, we identify lucrative segments such as brand loyalists and brand switchers, prospects and winback customers, and the unawares. Importantly, can also suppress relevant audiences such as rejectors and brand detractors. This precision ensures that your campaigns reach the most receptive audiences, maximizing return on media ad spend.
Amplify ROI of media spend with precise targeting.
Using our extensive data analysis, BERA collaborates with Data Management Platforms (DMPs) and Data-Side Platforms (DSPs) to create highly targeted lookalike audiences. These segments go beyond demographics, incorporating brand and category preferences such as brand sentiment and purchase intent. This detailed approach empowers brands to target audiences with the highest ROI and those most likely to convert, surpassing conventional targeting strategies and accelerating funnel velocity.
Explore BERA Audiences.
Use the search below to find available audiences. Don’t see your audience? Contact us to create a custom one.
Don't see your audience? Contact us to create a custom one.
- Kitchenware
- Large Home Appliances
- Small Home Appliances
- Small Home Cleaning Appliances
- Loyal Kitchenware Shoppers
- Kitchenware Rejectors
- Potential Kitchenware Converters
- Auto Care
- Automotive Repair & Maintenance
- Motor Oils
- Tires
- Loyal Auto Care Shoppers
- Auto Care Rejectors
- Potential Auto Care Converters
- Automobiles
- Midsize Sedans
- Midsize SUVs
- Motorcycles
- Trucks & Minivans
- Loyal Automobile Shoppers
- Automobile Rejectors
- Potential Automobile Converters
- Bottled Water, Sparkling
- Bottled Water, Still
- Brandy & Cognac
- Carbonated Soft Drinks
- Champagnes & Sparkling
- Wines
- Coffee
- Cordials & Liqueurs
- Craft Beer
- Domestic Beer
- Energy Drinks
- Flavored Malt Liquor
- Flavored Water
- Fruit & Vegetable Drinks
- Gin
- International Beer
- Loose Leaf Tea & Tea Bags
- MoonShine
- Rum
- Tea Drinks
- Tequila & Mezcal
- Vodka
- Whiskey
- Wine
- Loyal Beverage Shoppers
- Beverage Rejectors
- Potential Beverage Converters
- Celebrities
- CEOs & Business Leaders
- Loyal Celebrity Shoppers
- Celebrity Rejectors
- Potential Celebrity Converters
- Charities
- Loyal Charity Shoppers
- Charity Rejctors
- Potential Charity Converters
- Cameras
- Computer & Peripherals
- Consumer Electronics
- Copiers & Office Equipment
- GME Publishers
- Headset & Speaker Phones
- Mobile Devices & Software
- Software
- Tablets
- Video Games
- Loyal Electronics Shoppers
- Electronics Rejectors
- Potential Electronics Converters
- Entertainment Events & Organizations
- eSports Tournament
- Music Festivals
- Loyal Entertainment Shoppers
- Entertainment Rejectors
- Potential Entertainment Converters
- Extreme Sports Clothing
- Fashion Designers
- Fragrances
- Men’s Apparel
- Outdoor Clothing
- Shoes
- Sports & Leisure Shoe
- Sunglasses
- Training Pants and Youth Pants
- Underclothing
- Watches & Jewelry
- Women’s Apparel
- Loyal Fashion Shoppers
- Fashion Rejectors
- Potential Fashion Converters
- Credit Cards
- Mutual Funds
- Online Brokerage
- Retail Banking
- Finance Shoppers
- Finance Rejectors
- Potential Finance Converters
- Baby Food
- Bakery Goods
- Candy
- Canned & Jarred Foods
- Cereals
- Cheese & Sour Cream
- Chewing Gum
- Chocolate
- Cookies & Biscuits
- Cooking Oils & Sprays
- Frozen Foods
- Ice Cream
- Instant Pudding
- Meats, Poultry & Cold Cuts
- Mixes & Ingredients
- Pasta
- Ready Made Sauces
- Rice, Pasta & Side Dishes
- Salsas
- Sandwich Spread & Syrups
- Sauces, Dressings & Condiments
- Snack Foods
- Soups
- Yogurt
- Loyal Food Shoppers
- Food Rejectors
- Potential Food Converters
- Gasoline Service Station
- Gasoline Shoppers
- Gasoline Rejectors
- Potential Gasoline Converters
- Hotels
- Luxury Hotels
- Midscale Hotels
- Select Service Hotels
- Upper Upscale Hotels
- Hotel Shoppers
- Hotel Rejectors
- Potential Hotel Converters
- Air Care
- All-Purpose Cleaners
- Bath/Shower Cleaners
- Batteries
- Carpet
- Carpet Cleaners (Including Pet Stain Removers)
- Disposable Tableware
- Fabric and Surface Protectants (Ex. Scotch Guard)
- Floor Cleaners
- Furniture Polish
- Hard Surface Cleaners
- Home Cleaning Products
- Home Cleaning Services
- Home Improvement Products
- Household Cleaning Tools
- Indoor & Outdoor Furniture
- Laundry Products
- Paper Goods
- Paper Towels
- Plastic Wraps & Storage
- Toilet Cleaners
- Toilet Paper
- Trash Bags
- Upholstery Cleaners
- Wall Coverings (Paint, Stain & Wallpaper)
- Household Care Shoppers
- Household Care Rejectors
- Potential Household Care Converters
- Industrial Corporations
- Industrial Corporation Shoppers
- Industrial Corporation Rejectors
- Potential Industrial Corporation Converters
- Health Insurance Providers
- Insurance Providers
- Insurance Shoppers
- Insurance Rejectors
- Potential Insurance Converters
- Internet Commerce
- Internet Communication
- Internet News and Information
- Internet Search
- Internet Tools
- Online Gaming
- Online Legal Services
- Sports News Websites
- Travel Booking Sires
- Internet Shoppers
- Internet Rejectors
- Potential Internet Converters
- Delivery Services
- Magazines
- Media & Entertainment
- Movies
- Sports Opinion Programing
- TV Channels
- TV Programs
- TV Programs, News
- TV Subscription & Streaming Services
- TV & Movie Studios
- Media Shoppers
- Media Rejectors
- Potential Media Converters
- Adult Diapers
- Antacids
- Bar & Liquid Soaps
- Beauty Supplies
- Body Wash
- Children’s Disposable Diapers
- Contraceptives
- Cough, Cold & Allergy Remedies
- Deodorants, Antiperspirants & Body Sprays
- Digestive Remedies
- Emergency Contraceptive
- Epsom Salts
- Facial Tissues
- Foot Care
- Multivitamins
- Oral Care, General
- Oral Care, Mouthwash & Rinse
- Oral Care, Toothpaste
- Pain Relievers & Analgesics
- Pharmaceutical Companies
- Sanitary Protection
- Self-Medication Products
- Shampoos, Conditioners & Other
- Hair Care Products
- Shaving Products
- Sun Care
- Personal Care Shoppers
- Personal Care Rejectors
- Potential Personal Care Converters
- Pet Cleaning Products (Stain, Odor & Hair Removal)
- Pet Food & Supplies
- Pet Care Shoppers
- Pet Care Rejectors
- Potential Pet Care Converters
- Real Estate
- Real Estate Shoppers
- Real Estate Rejectors
- Potential Real Estate Converters
- Casual Dining Restaurants
- Pizza Chains
- Quick Service Restaurants
- Restaurant Shoppers
- Restaurant Rejectors
- Potential Restaurant Converters
- Department Stores
- Discount Department Stores
- Dollar Store
- Pharmacies & Drug Stores
- Specialty Retail
- Supermarkets & Convenience Stores
- Warehouse Club
- Retail Shoppers
- Retail Rejectors
- Potential Retail Converters
- Rewards Program
- Rewards Program Shoppers
- Rewards Program Rejectors
- Potential Rewards Program Converters
- Professional Sport
- Sports Shoppers
- Sports Rejectors
- Potential Sports Converters
- Cable Networks & Program Distributions
- Mobile Providers
- Telecom Providers
- Telecom Shoppers
- Telecom Rejectors
- Potential Telecom Converters
- Toys
- Toys Shoppers
- Toys Rejectors
- Potential Toys Converters
- Aircrafts
- Airlines
- Car & Truck Rental
- Luggage
- Travel Vacation
- Travel Shoppers
- Travel Rejectors
- Potential Travel Converters
Find your best potential customers easily with BERA Audiences.
With our meticulously curated and regularly updated audience data, we empower you to launch highly effective advertising campaigns, attracting new customers. Our commitment to privacy and security ensures that your ads target the right audience segments online, maximizing reach and impact.
Combining BERA’s visibility into brand relationships with the deep behavioral data from Omni, we will be able to provide all our clients a holistic direction of media investment and strategies – one that will be able to factor in the role that ‘brand love’ has in driving business results.
SHAINA BOONE
Chief Analytics Officer, PhD Media, Omnicon Media Group
The BERA platform offers brands a visionary approach to gauge the impact of their Media and Creative on business outcomes, bridging the gap between CMO and CFO by establishing a unified framework for measuring brand performance.
JOE RAAEN
SVP Data Strategy, Publicis
