Make smarter marketing investments with better audience prioritization

Learn which audiences will give you the best return on your marketing investments.

Use your strengths to build for the future

Prioritize the highest ROI audiences today to fund the investments required to grow your business tomorrow.

Analyze BERA's AI-generated scenarios to identify the right areas to invest.

Evaluate the tradeoffs in prioritizing different audiences based on ROI, value growth, revenue growth, and your investment budget.

Review the optimal brand strategy for each of your audience scenarios.

Understand which equity metrics to prioritize, positioning elements to distinguish your brand, and the levers to activate.

Determine where you are compared to where you should be.
Use the analysis to understand how to build a bridge between where you are and where you want to be without alienating your current audience based on BERA’s data.

Go beyond qualitative guesswork.

Resources

Bridging the Marketing-Finance Divide

Learn how to connect your brand investments to your financial results by bridging the marketing-finance divide.

FAQ

While you won’t likely be able to appeal to every target market with the same campaign, you can try to create branding strategies that appeal to the top two or three target audiences on your list.

Using predictive branding technology, like BERA, will open you up to predictive analytics and real time recommendations for brand position, resource allocation, audience insights, and more.

The most successful marketing strategies create meaningful and emotional connections that uphold an organization’s mission statement, purpose, and position in an industry or community. Identify target audiences that align most with your brand and greater cause or position in your industry.

In theory, this approach sounds great. But if you try appealing to everyone, it’s likely you aren’t going to resonate with any segments of the population in a meaningful or compelling way.

Accessing real-time analytics of millions of data points helps you predict future sentiment of your brand, so you can pivot and maintain your brand’s relevance.

BERA’s brand tracking feature gives you quarterly reports so you can assess the efficacy of your past and current audience prioritization efforts.