Maximize the impact of your brand’s creative ads and concepts
Boost the right positioning metrics with the right ads to the right audiences
Optimize creative development and post-production advertising investments.
Measure in real-time the explicit and implicit responses to your creative.
Optimize and refine your creative execution by analyzing your ad frame by frame.
Use results to determine which ads to invest in for your target audiences.
Go beyond qualitative guesswork.
Why NPS can't be your North Star brand metric
Creative/concept optimization is a great way to improve your scale and efficiency. You can outdo the competition automating your ad distribution for different regions and customers.
Refer to your KPIs when determining your goals and objectives. This will give you a set of benchmarks and metrics to measure throughout your campaign timeline.
Monitor your performance throughout the campaign. Are certain ads outperforming others? How do specific ads resonate with specific audiences against others? If you take a proactive approach to monitoring your efforts, you can make adjustments as you go.
You need to create a flexible brief and template to make adjustments in the middle of your campaign. Your template should be able to accommodate different layouts, typographies, branding imagery, and more.