74
|
97
|
60
|
30
|
76
|
83
|
49
|
88
|
39
|
Brand Intelligence Built for Business Growth.
Every brand challenge, solved.
BERA.ai connects brand strategy to business outcomes, enabling you to measure, predict, and optimize the financial impact of your brand—all in one place.
With AI-powered insights, census-matched data, and predictive analytics, BERA.ai helps you make smarter decisions, prioritize high-value audiences, and drive measurable growth. From tracking brand performance to refining media strategies, we integrate brand data into your marketing ecosystem, and deliver the intelligence to outmaneuver competitors and maximize ROI.
This report is based on insights and data from a first-of-its kind coalition of advertising effectiveness experts: Analytic Partners, BERA.ai, Prophet, System1 and of course, WARC. Read Report
Know Your Brand Impact–Everywhere That Matters to You.
Gain a clear view of how your brand is performing across markets, make informed decisions, and adjust strategies to fit local dynamics—without losing sight of your global goals.
Explain "The Why" Behind Brand Shifts
- Your brand equity shifts—but why? BERA.ai shows you what’s driving those changes so you can react faster, refine your strategy, and keep growing successfully.
Eliminate Brand Blind Spots
- Get a 360° view of your brand with 130+ real-time metrics. Track shifts in perception, preference, and loyalty, spot risks early, and ensure your brand stays on the right path.
Activate High ROI Audiences
- Activate off-the-shelf or custom audiences to target high-intent buyers and suppress rejectors. Use real-time insights to optimize media spend and drive higher ROI.
Measure the Economic Impact of Brand and Prove Its Financial Value.
Brand is just as critical as performance marketing—but proving it doesn’t have to be. BERA’s Brand-to-Business™ makes it easy by linking brand equity to sales, revenue, and enterprise value. Our machine learning and financial models show exactly how brand investments fuel performance, so you can optimize spend, justify decisions, and drive both short-term wins and long-term value.
Your Brand Lives in Culture—Your Data Should Reflect It.
Consumers don’t see brands in categories—they see them in culture. That’s why BERA’s Global Brandscape™ measures brand impact the way people experience it—through life changes, financial realities, cultural shifts, and daily decisions. With BERA.ai, your team can go beyond the competition to track your brand where it matters most and uncover what drives relevance, loyalty, and growth.
Defining the Future of Brand Intelligence—Powered by Data, Technology & Marketing Expertise.
Building a brand is complex, but you don’t have to do it alone. BERA.ai empowers and supports brand teams with advanced intelligence, rich data, and expert guidance to optimize performance, prove impact, and drive meaningful business growth. We’re here to ensure every brand question gets answered—with the data, research, insights, and support you need to make smarter decisions with confidence, every step of the way.
Expert Guidance, Advanced Insights,
and Connected Strategy.
Specialized Support and Reporting
Extend your team with expert analysis for executive and board-level reporting—brand health, valuation, competitive benchmarking, media impact, partnerships, and more.
Strategic Expertise On-Demand
Get direct access to experienced brand advisors who expand your team’s knowledge, apply best practices, and accelerate your goals with expert support.
Connected Brand Strategy Support
Use BERA’s data to align marketing, media, and finance, powering Media Mix Modeling, ad testing, investor reporting, and more to drive measurable business impact.
World Class Thought Leadership
Gain further insights from BERA.ai and our esteemed collaborators such as Jim Stengel, Wharton School of Business, University of Calvary, Harvard Business Review, WARC, Fortuna Advisors, The Marketing Arm, Goldman Sachs, and other esteemed collaborators.
