Explore TMA’s Cultural Resonance Score, Fueled by the Power of BERA DataRead TMA’s Cultural Resonance Score, which is powered by BERA data.
The CMO Podcast: Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
The tension between brand and performance marketing has become one of the major corporate issues of our times. That’s why we co-authored a feature article for the Harvard Business Review on how to address it. The bottom line in that article is that brand and performance marketing could work better together by making the former […]