Brand tracking 101: How to monitor and optimize brand performance

Learn everything you need to know about brand tracking.

Brand tracking is what connects your brand, your customers, and your competitors. Your company may have a firm brand purpose with well-established values, but its perception in the market is constantly evolving with every campaign, product, or news bite released into the market. Not to mention, consumer behaviors and expectations are fluid and the loyalty […]

Brand Innovators X Moët Hennessy X BERA at Formula 1 in Miami

After months of uncertainty – will events return, won’t they – BERAns Henry Tam Jr., SVP, Global Sales and Partnerships, Paul Simmons, Sales Director, and I embarked on our biggest in-person event of 2022, the Brand Innovators Marketing Innovation, during Formula 1. To say there was excitement in the air would be an understatement.  This 3-day marketing […]

Why CMO tenure is falling and what to do about it

A version of this article first appeared in the Forbes Communications Council, by Scott Turner, Forbes Communications Council Member and Chief Marketing Officer at BERA. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, and creative and advertising agencies. In his article, “CEOs, Executive Recruiters And The Problem Of […]