Forrester’s Total Economic Impact™ of BERA: A Solution That Delivers—$7.6M in Value, 391% ROI, and Payback in Under 6 Months.

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Ignore the Noise and Focus on What Matters

Don’t just see what’s changing—know why. BERA.ai reveals the significance behind shifts in your brand’s performance and pinpoints what truly drives growth.

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Brand health tracking software dashboard by BERA.ai

Discover the Value of Brand Tracking with BERA.ai

Transform how you understand and grow your brand. BERA.ai redefines how you track, manage, and elevate performance by delivering actionable insights and brand equity tracking from day one.

Understand Your Brand’s True Drivers

Get a clear view of what truly impacts your brand’s performance.

  • Identify the emotional and behavioral connections that matter most to your audiences.
  • Pinpoint what influences loyalty, purchase intent, and advocacy using advanced brand sentiment tracking.
Why It matters:
Make smart investments by focusing on what matters most to your brand.

Track Your Brand’s Performance Everywhere

Monitor and compare your brand’s health across audiences, regions, and markets.

  • Measure global brand awareness trends while zooming in on local performance and DMA-level insights.
  • Benchmark your brand’s equity and sentiment against competitors to uncover new opportunities for growth.
Why It matters:
Stay ahead in every market with insights that highlight where to focus.

Answer Every Question with Confidence

Answer critical questions traditional tools can’t address.

  • Understand how key segments like loyals, rejectors, and prospects perceive your brand.
  • See how shifts in brand health and equity connect directly to business performance.
Why It matters:
Make the best decisions based on insights that clarify what’s working and where to improve.

Build a Strategy That Looks Ahead

Use predictive analytics to shape your brand’s future.

  • Anticipate audience needs, market trends, and category shifts with advanced brand tracking research.
  • Prioritize high-potential regions and segments to drive long-term equity and value.
Why It matters:
Gain confidence by knowing your strategy is built on data-driven insights.

Brand Explorer — Unlock Smarter, Faster Brand Growth

Understand, track, and grow your brand with precision. Brand Explorer gives you the insights you need to uncover what drives brand equity, identify high-value audiences, and make data-driven decisions that fuel growth—all in one platform.

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Considering a switch?

With BERA.ai, you’ll get actionable insights, context behind the data, and the clarity to drive results that no other platform provides. It’s time to move beyond outdated brand tracking tools and start making your brand work harder for you.

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Explore Solutions

Audience Targeting

Connect with your most valuable audiences: those who love your brand and are open to it—and suppress rejectors and detractors.

MMM

Discover which metrics will drive the greatest growth potential and adjust allocation to achieve short- and long-term growth goals.

Goal Setting and Forecasting

Calibrate brand to financial objectives and spend by decomposing tactical efforts to understand which components move the needle.

Brand Valuation

Gain visibility into the metrics driving brand growth and track contribution to revenue and value over time.

Brand Positioning

Build a winning positioning strategy focusing on the right drivers to grow mindshare, consideration, and loyalty.

Brand Tracking

Identify core factors of your brand’s DNA, know what to prioritize, and how to increase revenue and value over time.

Audience Prioritization

Understand the relationship different audiences have with your brand, pricing elasticity, and probability of winning brand consideration and loyalty with different target segments.

Partner Evaluation

Prioritize and de-risk partnership decisions by knowing which relationships close gaps, reinforce strengths, and deliver the best return.

Ad Testing and Optimization

Test and measure how effectively advertising delivers the proper engagements to influence minds and drive consumers towards your brand.

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Brand Tracking FAQs

Unlike traditional brand trackers that focus on lagging indicators, BERA.ai connects brand tracking directly to business outcomes. We measure brand equity, audience perception, and emotional drivers—while providing predictive insights that help you make smarter, faster decisions.

BERA.ai tracks 130+ metrics, including brand awareness, perception, purchase intent, loyalty, emotional and behavioral sentiment, and brand equity. We also provide competitive benchmarks, audience segmentation, and market-level insights to help you refine your strategy.

Yes. BERA.ai offers global, regional, and local tracking down to the DMA level. You can measure brand performance across multiple audiences, including customers, prospects, rejectors, and competitors’ customers, to get a complete view of your brand’s health.

BERA.ai provides continuous tracking with real-time insights. Unlike traditional brand trackers that rely on quarterly or annual reports, we offer always-on data so you can respond to shifts in brand perception as they happen.

BERA.ai shows the direct impact of brand perception on revenue by measuring the elasticity between brand equity and business outcomes. If you shift a key perception metric by just one point, we can tell you how much more you’ll sell—and when. Our models analyze stated behavior, share of wallet, and time-series correlations to connect brand investments to real business growth.

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