One Platform. Every Brand Question Answered.
BERA.ai Brand Explorer turns brand data into action. With real-time tracking, AI-powered diagnostics, and predictive analytics, it connects brand strategy to business outcomes—helping you measure impact, predict outcomes, optimize decisions, and drive growth faster.
Unparalleled Brand Intelligence. Built for Impact.
BERA's Brand Explorer is the only platform that seamlessly integrates predictive analytics, AI-powered diagnostics, and deep audience insights—so you can make smarter, faster brand decisions that drive measurable business outcomes.
Always-On, Census-Matched Brand Tracking
Get the most accurate, dynamic view of your brand across category, competition, and culture.
- Benchmark against 5,000+ brands across industries, competitors, and market trends.
- Track brand shifts over time with real-time, census-matched data.
- See where you compete for share of wallet—beyond just your category.
- Analyze regional and DMA-level performance to tailor strategies.
AI-Powered Diagnostics & Predictive Insights
Move from tracking to understanding why your brand is shifting—and what to do about it.
- Explain brand shifts in real time with AI-powered diagnostics and embedded analytics.
- Track leading and lagging indicators to separate short-term noise from real movement.
- Predict the impact of brand decisions before you invest.
- Uncover drivers of Brand Love—purpose, functional, emotional, and experiential attributes.
Brand Positioning & Growth Strategy
Understand where your brand stands today and how to grow tomorrow.
- Brand love curve – See where your brand stands in the consumer relationship lifecycle.
- Competitive positioning – Identify where you lead, lag, and how to grow.
- Optimize brand attributes by seeing what’s driving perception and what’s missing.
- Generate AI-powered positioning briefs – Inform strategy, creative, and media plans.
Audience Activation & Business Impact
Turn brand intelligence into audience strategies that optimize spend and drive greater impact.
- Optimize engagement across audiences—loyals, winbacks, switchers, and prospects.
- Track full-funnel performance from awareness to advocacy.
- Identify friction points in the funnel and remove barriers to conversion.
- Integrate insights directly into BI tools, MMM models, and ad targeting platforms.
Trusted by the brands you know and love
Key Features & Benefits
Build a distinct and meaningful position in the hearts and minds of your target audiences.
Activate brand positioning with insights and visual inspiration that spark creativity.
Track the 5Ps—product, price, place, promotion, and positioning—to see what’s driving brand performance and where to optimize.
Set pre/post periods to gauge marketing impact on funnel progression, boost engagement, conversions, and loyalty.
Get a complete view of your audiences—analyzing engagement, demographics, spending behavior, and share of wallet to uncover key brand insights.
Identify customer and non-customer segments across your brand, competitors, and even outside your category.
Create custom audiences by filtering demographics, geographies, engagement, and footprint data to target the right consumers.
Customize metrics and apply algebraic logic to build tailored KPIs directly within the platform.
Compare your brand to any of the 5k brands in our Global Brandscape™or key categories to understand cultural perceptions and attitudes.
Smooth out short-term fluctuations and reveal long-term trends with moving averages for clearer, data-driven insights.
Measure and understand upward or downward brand trends based on Pearson’s Correlation.
Eliminate guesswork with time bound analysis and advanced trend modeling.
Your brand is dynamic and your data should be too.
Whether you’re a data analyst, consumer insights professional, or marketing leader, you get the right data where you need it—automatically.
With 11+ years of historical data, 10+ billion data points, and 5,000 brands tracked across 200 sectors with 130+ brand metrics, our data delivers unmatched insights.
Our panel’s regional and DMA-level sampling helps marketers analyze local consumer behavior, optimize media buys, and create targeted campaigns that resonate with specific audiences.
Our census-matched data reflects real-world demographics for more accurate insights—unlike weighted data, which adjusts for gaps and can introduce bias.
Automate your data into BI tools and dashboards to unlock audience insights, track brand performance at scale, and fuel deep, data-driven storytelling.
Connect brand investments to financial results with BERA's Brand-to-Business™ analytics.
Finally understand and report on the financial impact brand investments have on short- and long-term business value. Manage and mitigate risks by assessing and forecasting predictive scenarios to understand which strategies will drive the most significant lift in revenue and enterprise value.
Making the Case for BERA.ai Just Got Easier
Higher profits. Lower costs. Smarter marketing. Forrester Consulting breaks down the numbers.
Considering a switch?
If your current solution lacks real-time insights, actionable diagnostics, or the flexibility to answer critical business questions, it might be time for a change. BERA.ai delivers always-on, predictive brand intelligence—so you can move faster, invest smarter, and drive real growth.
Do More with BERA.ai
5 Common FAQs About BERA’s Brand Explorer
Easy to read overview dashboard to quickly see your relationship stage, brand time series changes, brand equity, brand positioning, brand levers, and audience profiling. Access funnel metrics to better understand your audience journey and identify friction points, create new audiences and generate downloadable reports for presentations.
BERA.ai monitors more than 130+ metrics – from brand awareness and perception to purchase intent, loyalty, emotional and behavioral sentiment, and brand equity – while offering competitive benchmarks, audience segmentation, and market insights to refine your strategy.
Yes. An independent study conducted by Forrester Total Economic Impact™ finds BERA.ai customers generate 391% ROI through incremental revenue, cost savings, and marketing efficiencies.
BERA.ai quantifies brand perception’s impact on revenue by measuring elasticity between brand equity and business outcomes. A one-point shift in a key metric predicts exactly how much sales will increase—and when. Our models use stated behavior, share of wallet, and time-series correlations to tie brand investments directly to real business growth.
The BERA score is a single measure of brand equity that reflects the totality of consumers’ experience with a brand. It comprises four “brand KPIs”: Familiarity, Regard, Meaningfulness, and Uniqueness. It quantifies the level of brand love among those in the selected audience.
