Brand Equity Score Revealed

This is a sneak peek from
BERA's Brand Explorer.

Want deeper insights to grow your brand?

This is a sneak peek from
BERA's Brand Explorer.

Want deeper insights to grow your brand?

Brand Positioning
Brand Tracking
Competitive Intelligence
Conversion Funnel
Goal Setting and Forecasting
MMM
Audience Targeting
Audience Prioritization
Brand Valuation
Partner Evaluation
Ad Testing and Optimization

Quantify Brand Shifts.
Pinpoint the Cause.

Understand the economic impact of every brand movement
and uncover what’s driving growth or decline with our
structural equation modeling.

DATA: Total Population | 3 months ending 2025 / 05

You're only seeing part
of the picture.

BERA.ai has insights no other platform can show you-real data on your brand, competitors, and customers. Want to see what you’re missing?

Forrester's Total Economic Impact ^™ of BERA

The Brand Intelligence solution that delivers-$7.6M in Value, 391% ROl, and Payback in Under 6 Months.

Know Your Brand’s True Equity—
And How to Grow It.

Understand how consumers perceive, value, and differentiate your brand with our FMRU-based brand equity score. Track what’s driving growth or decline and take action with confidence.

Brand Equity:

Do you know your Brand-to-Business Connection?

Find out how a 1% increase in Brand Love
can optimize your key business metrics.

See the Signals That Matter.
Understand What’s Driving Change.

Filter time periods to uncover meaningful trends, measure your brand in real-time, and detect statistically significant shifts. BERA’s automated attribution reveals the key drivers behind every movement—so you know exactly what’s impacting your brand’s performance.

Time Series:

Instant Access to 130+ Brand Metrics

Get a 360° view of brand performance, from Brand Equity and Positioning to Engagement, Funnel Metrics, and Competitive Benchmarking—all in one platform.

Understand Your Brand Positioning—
Backed by Data, Not Guesswork.

Harness AI, econometrics, and behavioral data to automate and understand the drivers of brand love across purpose, emotion, function, and experience.

Find the Optimal Position That Drives Love and Growth.

See where your brand stands today—and where it needs to go. Track heritage vs. aspiration, competitive positioning, and core competencies with behavioral data and structural equation modeling to uncover the true drivers of brand love.

Automated, AI-Generated Positioning Briefs

Contextualize attributes within your category, inform strategy with real-world examples, and inspire creativity with visual and video references.

Real-Time Funnel Tracking.

Monitor awareness, consideration, usage, preference, and advocacy in real time. Identify friction points, compare in and out-of-category benchmarks, and automate conversion insights. Set pre- and post-periods to measure impact, and drill into what’s driving each stage of the funnel—all without the guesswork.

Audience Profiling That Fuels Growth.

Identify and size key audience segments—from unawares to loyals—to drive acquisition, retention, and share of wallet. Cross-profile by demographics, category spend, and brand engagement, compare customers vs. non-customers, and uncover out-of-category opportunities to expand your reach.

Always-On, Syndicated Brand Data—Ready Day One.

Access weekly, census-matched data with 11 years of history and 10+ billion consumer data points. Seamlessly integrate insights into reports, BI tools, and media mix modeling with direct API access.

See How BERA Answers the 5 Most Common Brand Questions

See where your brand, competitors, and category land on BERA’s Love Curve. Discover how increases in Brand Love translate directly to sales growth. Identify high-ROI audiences, and More.

This is a sneak peek from
BERA's Brand Explorer.