BERA.ai answers questions
brands can’t answer anywhere else.
Customers choose BERA for better, faster, more cost effective decision making. We understand not all brands are equal. There are different priorities, different initiatives, and different audiences. Below are a few of the most common questions that BERA.ai can help you answer.
Grow Revenue
Grow Revenue
through smarter, faster brand equity growth
Reduce Cost
Reduce Cost
through more efficient marketing, lower-cost research, and faster brand decision-making
Grow Shareholder Value
Grow Shareholder Value
through greater growth and profitability prospects with more stability
1. What Stage of Development is my brand and peers in?
See where your brand, competitors, and category land on BERA’s Love Curve. Track your BERA Score in real time to understand the strength of your brand’s relationship with different audiences—whether you're building love, deepening it, or at risk of losing connection.
2. What does a 1 point lift in Brand Love earn me?
Discover how increases in Brand Love translate directly to sales growth. BERA quantifies brand elasticity—so you can see exactly how a 1-point or 1% increase in key brand metrics (like Meaning) impacts sales in the months that follow. No guesswork, just data-backed foresight into your brand’s ROI.
3. Who should I target to maximize ROI?
Identify and prioritize high-ROI audiences by showing the sales impact of growing brand equity across different segments. Understand which audiences deliver the greatest return for your marketing investment—so you can focus where it matters most.
4. Who are my most loyal customers?
Uncover your most loyal customers and prospects, size the opportunity, and profile them by demographics, spend, share of wallet, and more. See how they compare to competitors—and where to find them.
5. How do I Position my brand for success?
Get a data-backed positioning strategy powered by AI and Structural Equation Modeling. BERA reveals the key drivers of brand growth—across Purpose, Emotional, Functional, and Experiential dimensions—and shows how they impact performance. With clear metric definitions, real-world examples, and actionable ideas across the 5Ps, you’ll know what’s driving your brand, why it’s shifting, and how to respond with confidence.
