Rising Tariffs Threaten Margins, But Strong Brands Are Holding Their Ground
As policymakers weigh new rounds of tariffs on imported goods, business leaders are bracing for yet another hit to margins. From automobile makers to home goods retailers, many companies will soon face a familiar question: absorb the extra costs or pass them on? For some brands, that decision isn’t as painful as it sounds. According […]
Why Price Reductions Haven’t Stopped The Bleeding at Tesla
Over the past few years, Tesla has implemented several major price reductions in a bid to increase market share by making electric vehicles more accessible to a broader market. But the results have been underwhelming. Despite lower prices, Tesla’s share of the U.S. electric vehicle (EV) market continues to shrink. The combination of reduced prices […]
Growth in brand equity leads to stronger pricing power
