How to create a brand that resonates with today’s consumers and feels authentic and real
What do Burt’s Bees, PayPal, Crayola, AAA, Intel, and Amazon have in common? They put themselves out there in bold and engaging ways and let their customers know exactly who they are and what they represent. They look out for their consumers’ interests and care deeply about customer experiences. They own it all–the good, the […]
How to create a brand that feels personal
People connect with brands when brand purpose aligns with customer values–making them feel understood and on the same page. Consumers want to feel like their needs are intuitively understood and like they belong. When a sense of personal connection is high, consumers feel more close to a brand’s purpose (distinct from a brand’s mission and vision). […]
