Getting brand strategy metrics right
![Getting brand strategy metrics right.](https://bera.ai/wp-content/uploads/2022/12/BERA_GettingBrandStrategyMetricsRight_Blog.png)
Most CMOs and their CEOs would agree that brand equity is a valuable corporate asset because it contributes to revenue growth, margin, and stability that would otherwise not materialize. If so, growing brand equity with a high ROI should be the governing objective of brand strategy. This requires a brand measurement system that gets brand […]