Brand equity is critical to growth
How a brand crisis plays out in Red states vs. Blue states
Getting brand strategy metrics right
Most CMOs and their CEOs would agree that brand equity is a valuable corporate asset because it contributes to revenue growth, margin, and stability that would otherwise not materialize. If so, growing brand equity with a high ROI should be the governing objective of brand strategy. This requires a brand measurement system that gets brand […]
Industry Spotlight: The Polarization of Automotive Brands
How to create a brand that feels personal
How to create a brand that feels up-to-date
How to create a brand that feels reliable
How to create an inclusive brand
How to create an inclusive brand that advocates and empowers the consumer
One for all and all for one; inclusive brands are the rallying cry for a welcoming world where any and everyone feels included and valued. Inclusive brands celebrate what makes us unique and special and gladly accommodate consumers with a myriad of options not commonly found in the marketplace. This is part 2 in the BERA […]
How to create an up-to-date brand that continuously gets consumer attention
Humans are curious beings, and everyone is attracted to the latest and greatest; an up-to-date brand delivers a product and experience that makes buyers feel they are getting their money’s worth and showcases excitement and innovation in their brand presence. Up-to-date brands are leaders in their category. They show up culturally and contextually–they understand what’s […]
