Movable Middles Growth Framework (MMGF) Research Challenging Conventional Marketing Growth Frameworks by Proving Targeting in the Digital Age Matters Most
Ryan Barker on how brand investments create value
Getting brand ROI metrics right
Most business leaders agree that brand equity is a thing, having a lot of it is an even better thing, and it makes sense to invest in it. If they forget, numerous rankings of “the world’s most valuable brands” come around every year to remind them. But brand owners struggle to quantify the true return […]
Read Forrester Total Economic Impact™ Study of BERA
BERA commissioned Forrester Consulting to conduct a Total Economic Impact™ study to example the quantifiable ROI and qualitative benefits enterprises realize by deploying BERA’s Brand Intelligence Software. The study found that BERA customers experience 391% ROI and a Net Present Value of $7.6 million.
How CMOs and leading marketers maximize their Return on Brand Investment (ROBI)
A version of this article first appeared in the Forbes Communications Council, by Scott Turner, Forbes Communications Council Member and Chief Marketing Officer at BERA. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, and creative and advertising agencies. Modern CMOs and marketing leaders who aspire to move up […]
Maximizing your return on brand investment (ROBI)
In Forrester’s 2021 Global Marketing Survey, 23% of B2C marketing decision-makers said measuring marketing results will be a great challenge in the next two years. Learn how marketing leaders can measure and maximize financial impact and boost their return on brand investments.
BERA users see 391% ROI, Forrester TEI study finds
CMOs are focused on understanding new consumer behaviors and preferences, and are adapting their marketing strategies to align with how their audiences engage with different channels and devices. But marketing leaders don’t just want to create resonant campaigns; they want to invest in the channels, tactics, messages, and offers that drive the most tangible impact […]
