Brand equity is critical to growth
Leading Telecom Provider Links Brand Equity to Business Outcomes with BERA.ai
How Taylor Swift Broadened the NFL’s Fan Base with Women
How Consumers Reacted to McDonald’s Recent E.Coli Outbreak
What’s Brand Love Got To Do With It? Webinar
Industry Spotlight: What Social Media Brands Tell Us About Brand Equity, the Sales Funnel, and Performance Marketing
Getting brand equity metrics right
In 1991, almost 60 years after P&G introduced the practice of “brand management,” David Aaker published Managing Brand Equity. He defined brand equity as “the commercial value derived from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” Marketers loved this because it made […]
The power of brand equity and why it matters
5 ways marketing leaders are connecting brand equity to value
What do Ben & Jerry’s, Apple, and Adidas YEEZY have in common? If you’re struggling to connect the dots, I have two words for you: brand equity. David Aaker, the “Father of Modern Branding,” defines brand equity¹ as: “A way to describe the value of having a recognized brand, based on the idea that firmly established and […]
How layoffs are impacting Brand Love for Netflix
Netflix – whose name is almost at a verb status – was the fastest growing American brand of 2019¹, but today, the brand faces ongoing criticism from consumers voicing their concerns on social media over how the platform is failing to meet their expectations; from failing to renew popular series to reversing their position on shared passwords, […]