Brand Love That Works Today
On the latest episode of the Brand Builder’s Playbook, Molson Coors CMO Sophia Colucci shared how her team develops brands that people genuinely want to connect with and how those efforts translate into measurable business results. Her strategy combines curiosity, consistency, and creativity, ensuring that every initiative evokes real emotion. Alignment is always Colucci’s starting […]
Brand Builder’s Playbook Ep 2: The Business Impact of Brand Love
Why Brand Still Wins
“Brand health today is top line tomorrow.” Chris Burggraeve opened the first episode of the Brand Builder’s Playbook podcast with that line, followed by Warren Buffett’s reminder that when the tide goes out, you see who has been swimming naked. Right now, a lot of companies are feeling that cold water. Costs are up, categories […]
Brand Builder’s Playbook Ep 1: Why is it Important to Build a Brand?
Dell’s Brand is Losing Touch with Young Adults, and It’s Costing Them
Dell is in a bind. Its brand equity is slipping among younger adults, and the fallout is showing up on the balance sheet. Among this audience, Dell just doesn’t stand out. Compared to leaders like Apple, Microsoft, and Samsung, BERA’s data shows that Dell lags far behind on perceptions of what makes a brand feel […]
How to Achieve the Multiplier Effect
Rising Tariffs Threaten Margins, But Strong Brands Are Holding Their Ground
As policymakers weigh new rounds of tariffs on imported goods, business leaders are bracing for yet another hit to margins. From automobile makers to home goods retailers, many companies will soon face a familiar question: absorb the extra costs or pass them on? For some brands, that decision isn’t as painful as it sounds. According […]
Growth in brand equity leads to stronger pricing power
Crisis, Recovery, and Resilience: How the McDonald’s Brand Weathered an E. Coli Outbreak
When the CDC issued a food safety alert on October 22, 2024, linking a multi-state E. coli outbreak to contaminated slivered onions in McDonald’s Quarter Pounders, the fast-food giant faced a difficult challenge to its reputation. Consumers reacted swiftly, and the hit to McDonald’s perceived product quality and overall experience led to a two-percentile drop […]
Brand equity is critical to growth
