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How CMOs and leading marketers maximize their Return on Brand Investment (ROBI)
The Future of AI & Personalization Summit featuring Brand Innovators, MetLife and BERA
Why CMO tenure is falling and what to do about it
Brand purpose: What it is and why brands need it
Maximizing your return on brand investment (ROBI)
How to create a brand that resonates with today’s consumers and feels authentic and real
Emotional vs. functional benefits: SaaS company’s value propositions.
How to create a brand that feels personal
BERA users see 391% ROI, Forrester TEI study finds
Bridging the marketing-finance divide
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