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BERA_WebsiteGraphics_112322_1pager_Personal

How to create a brand that feels personal

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BERA_WebsiteGraphics_112322_ 1pager_UpToDate

How to create a brand that feels up-to-date

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BERA_WebsiteGraphics_112322_1pager_Reliable

How to create a brand that feels reliable

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BERA_WebsiteGraphics_112322_1pager_Inclusive

How to create an inclusive brand

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Challenging assumptions around gender brand preference.

Challenging assumptions around brand gender preference

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BERA_TotalEconomicImpactofBERAReport_Blog_Square_072822

Read Forrester Total Economic Impact™ Study of BERA

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Learn everything you need to know about brand tracking.

Brand tracking 101: How to monitor and optimize brand performance

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BERA_Blogs_Inclusive Brand that Empowers Consumers2

How to create an inclusive brand that advocates and empowers the consumer.

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BERA_Blogs_Brand Management Maturity Model

Brand Management Maturity Model

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Brand positioning 101

How to use brand positioning to carve out a competitive edge

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‘t be your North Star

Why NPS can’t be your North Star brand metric

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BERA_Blogs_Valuation and Predictive Brand Tech

BERA on Valuation and Predictive Brand Tech @ The Wharton School

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