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BERA_SummerRelease_LI_Square_062823-02

BERA Announces Summer Release ’23

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CMO Podcast_BERA

The CMO Podcast: Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together

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BERA_ThreeTests_Blog

Three Tests to Optimize Your Brand and Performance Marketing Mix

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BERA_HBRArticle_Blog

HBR Exclusive: How Brand Building & Performance Marketing Can Work Together

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Getting brand valuation right.

Brand valuation: how to do it and why

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Getting brand strategy metrics right.

Getting brand strategy metrics right

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Getting brand ROI metrics right.

Getting brand ROI metrics right

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Getting brand equity right.

Getting brand equity metrics right

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Getting brand measurement right.

Getting brand measurement right

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BERA_FallReleaseSocial__OnDemand-11

BERA Announces Fall Release ’22

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Brand purpose 101

Brand purpose: everything you need to know

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BERA_BrandEquity_100422_LI

Brand equity and why it matters

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