MASTERING THE MARKETING MIX

Brand & Performance Strategies for 2024 and Beyond

Join BERA.ai and a panel of industry experts on (Date TBD) for a thorough examination of strategic allocation decisions. In this compelling discussion, you'll glean valuable insights from our experts on effectively utilizing data, including Marketing Mix Modeling (MMM), to evaluate the short and long-term effects of your marketing efforts on sales. Additionally, you'll uncover the reasons behind the superior ROI associated with investments in brand equity, providing you with a strategic advantage in your allocation decisions.

Key Takeaways

Smart Approach to Allocation
Data-Driven Decision-Making
Expert Insights
ROI of Brand Equity

Smart Approach to Allocation

Explore a systematic approach that empowers marketing executives to determine the optimal distribution of their budget between brand and performance marketing strategies.

Data-Driven Decision-Making

Emphasize the significance of data in illustrating how brand initiatives drive revenue and influence performance revenue, underlining the importance of data-driven decision-making.

Expert Insights

Benefit from the expertise of industry leaders, including insights from experts like (TBD) who have conducted extensive research on this crucial topic.

ROI of Brand Equity

Understand why investments in brand equity often yield a higher return on investment (ROI) compared to solely allocating funds to brand campaigns. Gain a more informed and strategic perspective on allocation decisions.