Forrester’s Total Economic Impact™ of BERA: A Solution That Delivers—$7.6M in Value, 391% ROI, and Payback in Under 6 Months.

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Maximize Marketing ROI with Media Optimization & MMM Integration.

Employ BERA’s high-frequency brand equity data to optimize media spend, quantify marketing’s impact, and seamlessly integrate with MMM for data-driven investment decisions.

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Media mix modeling insights for optimizing marketing ROI

Unlock the Full Impact of Your Media Investments

Enhance your Media Mix Modeling (MMM) with brand data to improve attribution, optimize spend, and balance performance with long-term growth. See how brand equity fuels revenue, refine campaign strategies, and forecast the true impact of marketing decisions.

Understand the Role of Brand in Driving Sales

Gain insights into how brand equity influences sales and revenue.

  • What is my brand's role in driving sales?
  • Which media channels drive brand most efficiently?
WHY IT MATTERS:
Understanding brand impact ensures smarter media investment decisions.

Prove The Value of Brand Equity Growth

Understand the financial impact of long-term brand equity growth.

  • How does brand equity growth translate into business revenue?
  • What long-term benefits does brand investment yield?
Why It matters:
Justifying brand-building efforts with measurable financial impact is crucial.

Integrate Data Effectively for MMM

Seamlessly incorporate brand metrics into MMM for data-driven decision-making.

  • BERA.ai enables seamless integration of brand equity data into MMM.
  • 10+ years of historical data to overcome analytical challenges in media measurement.
Why It matters:
Ensures accurate analysis and prevents common data-related issues.

Optimize Media Investments

Improve marketing investments with insights on brand vs. performance marketing.

  • Identify the most effective and high-ROI tactics for both brand and performance marketing.
  • Optimize media spend strategically to balance short-term sales and long-term brand growth.
Why It matters:
Helps maximize efficiency and impact of marketing investments.
Curious how your brand is performing?
Request a free brand assessment and see how BERA’s real-time brand intelligence can help you track brand equity, measure impact, and uncover growth opportunities.
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How media mix optimization drives brand equity growth

Considering a switch?

If your Media Mix Modeling (MMM) isn’t capturing brand-building’s full revenue impact, you could be under-investing in marketing. BERA.ai quantifies how brand equity influences both short-term sales and long-term growth, helping you optimize media spend, improve ROAS, and ensure marketing dollars are allocated for maximum impact—today and in the future.

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Explore Popular Use Cases

Audience Targeting

Connect with your most valuable audiences: those who love your brand and are open to it—and suppress rejectors and detractors.

MMM

Discover which metrics will drive the greatest growth potential and adjust allocation to achieve short- and long-term growth goals.

Goal Setting and Forecasting

Calibrate brand to financial objectives and spend by decomposing tactical efforts to understand which components move the needle.

Brand Valuation

Gain visibility into the metrics driving brand growth and track contribution to revenue and value over time.

Brand Positioning

Build a winning positioning strategy focusing on the right drivers to grow mindshare, consideration, and loyalty.

Brand Tracking

Identify core factors of your brand’s DNA, know what to prioritize, and how to increase revenue and value over time.

Audience Prioritization

Understand the relationship different audiences have with your brand, pricing elasticity, and probability of winning brand consideration and loyalty with different target segments.

Partner Evaluation

Prioritize and de-risk partnership decisions by knowing which relationships close gaps, reinforce strengths, and deliver the best return.

Ad Testing and Optimization

Test and measure how effectively advertising delivers the proper engagements to influence minds and drive consumers towards your brand.

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Common FAQs About BERA’s Media Optimization and MMM Integration

BERA.ai provides high-frequency, high-quality brand equity data that enhances MMM models by providing greater visibility into the longer term impact and ROI of marketing tactics by quantifying their impact on brand equity.

BERA.ai offers ongoing weekly measurement, a robust framework with metrics that link to business outcomes, large census-matched samples and a consistency survey instrument designed to eliminate bias.

By incorporating brand equity data into MMM, brands can optimize their media mix for both immediate performance and long-term brand growth.

Yes, BERA.ai collaborates with leading MMM firms to ensure proper integration, training, and data interpretation. BERA.ai can also partner with your internal teams on the integration if you run these models in house.

Since BERA.ai provides historical data from Day 1, you can begin using it immediately without the long wait times typical of MMM data collection.

If BERA.ai is currently tracking your brand in our syndicated survey, you can begin today with 3 years of historical data. If your brand needs to be added to our survey, the data will need to build over time before you can perform the integration. In this case, we offer other brand to business solutions to provide insight while the time series data is accumulating.

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