Industry Insight: Bridging the Marketing-Finance Divide
Learn how to connect your brand investments to your financial results by bridging the marketing-finance divide.
CFOs and finance teams tend to favor spending on performance marketing given how measurable its impressions, opens, clicks, downloads, and purchases are. But CMOs, Chief Brand Officers, and marketing teams also spend a lot on brand management–which is historically far less measurable and accountable. Thus the Marketing-Finance Divide.
Read this exclusive report on using modern tech to
- Create intentional value and focus less on short-term pricing
- Use robust consumer insights to reduce marketing waste and maximize the financial impact of your campaigns.
- Quantify and communicate the holistic impact of brand investments to CFOs and CEOs.
Download the report now!
