Why Price Reductions Haven’t Stopped The Bleeding at Tesla
Over the past few years, Tesla has implemented several major price reductions in a bid to increase market share by making electric vehicles more accessible to a broader market. But the results have been underwhelming. Despite lower prices, Tesla’s share of the U.S. electric vehicle (EV) market continues to shrink. The combination of reduced prices […]
Crisis, Recovery, and Resilience: How the McDonald’s Brand Weathered an E. Coli Outbreak
When the CDC issued a food safety alert on October 22, 2024, linking a multi-state E. coli outbreak to contaminated slivered onions in McDonald’s Quarter Pounders, the fast-food giant faced a difficult challenge to its reputation. Consumers reacted swiftly, and the hit to McDonald’s perceived product quality and overall experience led to a two-percentile drop […]
Leading Telecom Provider Links Brand Equity to Business Outcomes with BERA.ai
Walmart’s High-Income Shopper Surge: How the Retail Giant is Winning Wealthier Shoppers
For decades, Walmart has been synonymous with low prices and budget-conscious shopping—a go-to destination for families looking to stretch their dollars. But a seismic shift is underway. A growing number of high-income shoppers are filling Walmart’s aisles, signaling a transformation in how the retail giant is perceived. During Walmart’s Q3 2024 earnings call, CEO Doug […]
