Turn Brand Equity into Predictable Business Growth.
Discover how a 1% increase in Brand Love can drive revenue growth, optimize marketing spend, and improve business performance.
Find the Right Approach to Measure Your Brand-to-Business™ Connection
Explore three proven methods to connect brand equity to revenue, optimize marketing spend, and drive long-term growth.
Consumer Cross-Sectional Modeling
Predict how brand equity impacts revenue at the customer level.
- Quantifies brand equity’s direct impact on revenue through customer incidence and share of wallet.
- Identifies high-value audience segments with the greatest potential for brand-driven revenue growth.
- Uses machine learning models to estimate revenue impact by demographics, geographies, and customer types.
Benefit: Provides a quick, data-driven assessment of how brand equity drives revenue—even if historical data is limited.
Time Series Correlation
Use brand equity as an early indicator of business growth.
- Shows how changes in brand equity lead to changes in revenue and other key business KPIs.
- Determines the strongest correlations by testing different brand KPIs, audience segments, and time lags.
- Identifies brand equity as a leading indicator, helping businesses course-correct before revenue shifts.
Benefit: Predicts revenue changes up to 12 months in advance, allowing you to take proactive brand growth.
Marketing Mix Model (MMM) Integration
Optimize short-term sales while building long-term brand value.
- Quantifies marketing’s impact on brand equity and how that brand equity translates into revenue.
- Reveals the true ROI of brand investments, ensuring marketing spend is allocated for both immediate sales and future growth.
- Balances short-term and long-term performance by integrating brand-building impact into ROAS and marketing mix decisions.
Benefit: Helps brands stop under-investing in marketing by revealing the full revenue impact of brand-building efforts.
Prove Brand Drives Sales—And Secure the Budget to Grow It
Defend. Justify. Optimize. Win.
When you can prove a brand’s impact on revenue, you secure the budget you need.
Considering a switch?
BERA.ai is the only platform that measures true Brand-to-Business™ connection, proving how brand equity drives revenue, growth, and long-term value. Independently validated by third parties, our approach delivers real, actionable insights—not just tracking data. Step into the future of brand intelligence and start proving the true economic impact of your brand investments.
Explore Solutions
Brand-to-Business Connection: FAQs
BERA.ai uses three proven methodologies—Consumer Cross-Sectional Modeling, Time Series Correlation, and Marketing Mix Modeling (MMM) Integration—to quantify brand equity’s direct impact on sales. By leveraging machine learning, historical data, and predictive analytics, BERA.ai shows exactly how brand strength translates into business growth.
Yes! Time series correlation analysis has shown that changes in brand equity can lead revenue shifts by up to 12 months. This means CMOs can use brand equity as an early indicator of future sales trends and proactively adjust marketing strategies.
By integrating brand equity into MMM models and ROAS calculations, BERA.ai helps marketers prove that brand investments contribute to both short-term sales and long-term revenue growth. This data-backed approach gives CMOs the confidence to secure and optimize their budgets.
No problem! BERA’s Cross-Sectional Modeling can still measure the impact of brand equity on revenue—even with as little as 12 weeks of BERA.ai data and topline revenue inputs. This makes it ideal for brands without extensive historical data.
The best way to start is by connecting with BERA.ai for a Brand-to-Business Analysis. We’ll help you determine the right methodology based on your available data and business objectives—so you can turn brand insights into measurable business growth.
