Prove your ads drive brand growth– not just clicks.
Great ads do more than capture attention—they shape brand perception and drive real business impact. BERA's Brand Innovator, powered by Emotion AI and predictive brand science, reveals how your ads influence Brand Love and key equity drivers.
Turn Every Ad into a Brand-Building Opportunity.
Powered by Emotion AI and advanced analytics, BERA's Brand Innovator measures engagement, influence, and brand impact—giving you the insights to refine creative, enhance emotional connection, and drive brand growth with every creative ad.
Understand If Your Ads Drive Brand Growth
Justify spend and optimize creative assets with scientifically-backed brand impact data.
For effective ad testing, you need both engagement and influence metrics to measure not just an ad’s potential impact but also its effect on brand equity. BERA’s Brand Innovator integrates Sentient’s Emotion AI technology to:
- Measure emotional engagement and influence.
- Identify if your ad moves the needle on Brand Love.
- Reveal how your brand positioning is expressed in your ads.
- Provide a data-driven, not opinion-based, assessment of impact.
How BERA's Brand Innovator Works
Uncover the emotional and brand equity impact of your ads.
With BERA Brand Innovator, you can:
- Measure Engagement & Influence – Assess emotional response and how your ad shapes audience perception.
- Link Ad Performance to Brand Growth – Connect ad effectiveness directly to brand tracking insights.
- Use the BERA Score as Your North Star – Track the key drivers of brand equity—your Purpose, Emotional, and Functional attributes—that fuel brand and business success.
- Achieve Positioning Precision – Ensure your ads communicate the right functional, emotional, and experiential brand attributes.
- Understand category dynamics – See how your brand performs within its competitive landscape.
- Leverage a Closed-Loop System – Continuously refine your creative with scientifically validated insights for maximum impact.
Trusted by the brands you know and love
Make Every Ad a Growth-Driver
Identify winning creative tactics based on scientific brand tracking.
BERA.ai Brand Innovator empowers you to:
- Measure the right metrics – Ensure your ad drives FRMU and lifts the right brand attributes.
- Track audience sentiment in real-time – View second-by-second emotional responses from viewers.
- Diagnose what’s working – Pinpoint the moments that drive engagement and influence.
- Optimize creative for maximum impact – Refine messaging, visuals, and emotional storytelling.
- Understand category dynamics – See how your brand performs within its competitive landscape.
Key Features & Benefits
Measures real-time emotional responses to reveal how audiences truly feel, helping you uncover deeper engagement insights and optimize creative impact.
Pinpoints the exact moments in your ad that influence perception and engagement.
Tracks shifts in audience attitudes before and after ad exposure, measuring changes in perception, emotional impact, and brand affinity to assess true ad effectiveness.
Benchmarks your ad against category standards and competitor performance, providing context on how it stacks up in engagement, influence, and brand impact.
Evaluate how well your ad reinforces key brand attributes, messaging, and positioning to drive brand equity and long-term growth.
Provides ongoing brand tracking and creative refinement for continuous improvement.
Aligns ad performance with the key brand equity drivers—Familiarity, Meaningfulness, Regard, and Uniqueness (FMRU)—to measure its impact on Brand Love and long-term brand growth.
Seamlessly collects and analyzes survey responses to determine effectiveness.
Your ads should do more than entertain–they should build brand love.
Track ad engagement and influence to close the loop between brand tracking and ad effectiveness, ensuring every campaign drives meaningful brand growth.
Considering a Switch?
If your current ad testing provider only measures engagement without showing real brand impact, it might be time for a change. BERA.ai goes beyond traditional ad testing with always-on, predictive intelligence—linking engagement and influence to brand growth, so you can optimize creative, justify spend, and drive real business impact.
Explore Popular Use Cases
Frequently Asked Questions
BERA.ai Brand Innovator is an AI-powered platform that measures the emotional and brand equity impact of your ads. It helps you understand engagement, influence, and positioning to optimize creative campaigns and drive brand growth.
By integrating Sentient’s Emotion AI and BERA’s brand analytics, it captures real-time audience reactions, tracks FRMU (Familiarity, Regard, Meaningfulness, and Uniqueness) and evaluates brand position shifts before and after ad exposure.
Unlike traditional ad testing, BERA.ai Brand Innovator links ad engagement to brand tracking data, providing scientifically backed insights that measure both immediate and long-term brand impact.
The platform pinpoints the key moments that drive emotional engagement and influence, helping you refine storytelling, visuals, and messaging for maximum impact.
It delivers moment-by-moment diagnostics, sentiment analysis, brand performance benchmarks, and closed-loop optimization strategies to ensure your ads build brand love and drive measurable business results.
