“BERA is helping billion dollar brands get a deeper emotional connection with their audiences--so CMOs and their teams can understand the drivers of their brand, how their behaviors impact those measures, and what activities need to be refined to further achieve where they want to go. BERA is so much more than a brand tracker. It’s the future of brand management, enabling businesses to predict future outcomes and measure these trends over time, to make sure the business is always moving in the right direction.”

“I’ve worked in brand tracking research for nearly 30 years, and BERA is the only company I have seen that can provide foresight into what truly impacts future brand health.”

“BERA has truly unlocked a new level of brand insights for our company. Furthermore, the BERA brand portal allows for easy data analysis. The unique BERA brandscape offers us unprecedented visibility and the unique BERA score – and the different components underneath – allows us to bring brand metrics into marketing performance measurement.”

“The BERA scores relate very well to financial performance and the valuation multiples and most importantly, total share holder return. The combined focus on financial metrics and BERA gives really good insights on which of those paths would really create the most long-term value.”