About Us
BERA.ai set out to revolutionize the way brands track and measure the financial implications of brand investments. Our software bridges the gap between marketing and finance to create a company snapshot that is both deeply granular and widely comprehensive. You not only track brand momentum, but make business decisions informed by a sharp, predictive understanding of where your brand needs to go.
Where it all began
Ryan Barker is the founder of BERA.ai, and widely regarded as the Alchemist of Brand Equity—a rare strategist who translates the emotional power of a brand into measurable business performance. With over 15 years in brand consultancy at WPP, Ryan saw firsthand a disconnect that couldn’t be ignored: agencies were winning awards while client businesses were declining.
Frustrated by the dominance of vanity metrics and their erosion of CMO credibility, Ryan asked the hard questions: Why are the KPIs we celebrate often irrelevant to actual business outcomes? Why does marketing chase short-term sales at the expense of long-term brand value? And why—when AI is revolutionizing industries like healthcare, finance, and transportation—are we still waiting months for answers about brand equity?
Out of that frustration, vision, and deep conviction, BERA.ai was born.
Ryan built BERA.ai as the world’s first real-time brand intelligence platform—one that connects brand equity to business results and restores marketing to its rightful place as a driver of enterprise value. Today, leading brands and private equity firms rely on BERA to predict performance, prioritize investment, and protect their most valuable intangible asset: their brand.
Known for blending analytical rigor with creative empathy, Ryan helps companies move from brand guesswork to brand advantage. His mission is simple but profound: what gets measured, gets valued—and what gets valued, gets protected.
Ryan Barker
Founder
Brands can go beyond brand tracking with BERA.ai to build equity and connect brand to business results.
What we believe
For years, marketers have struggled to connect brand investment to business outcomes. Consequently, business leaders have been forced to play a guessing game based on incomplete, out of date data. So we developed the world’s only predictive brand technology; the breakthrough you need to build brand equity, accelerate revenue growth, and drive enterprise value.
What we do
Brand leaders and finance teams use BERA.ai to deep dive into changes in brand equity—comparing their brand performance over time by segment, geos, competitors, and even against admirable external brands. BERA.ai returns actionable insights and predictive intelligence to guide the decisions that lead to proven brand performance and business value.
Unlocking the ability to look forward
Brand tracking and quarterly reports look backward and only tell you how you did. Now there’s a better way to understand customer sentiment and motivation and how to translate that understanding into winning business decisions.
If you compare traditional paper maps to GPS like Waze, you understand how both help you move forward but only one makes sure you don’t ever need to go backward; that’s BERA.ai.
