Brand-to-Business: Time Series Correlation Case Study
How to Connect Brand to Business
Brand-to-Business: Consumer Cross-Sectional Case Study
Brand-to-Business: MMM Case Study
The Multiplier Effect
As ‘revenge travel’ slows, what can airlines do with their brands to optimize their pricing?
The CMO Podcast: Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
HBR Exclusive: How Brand Building & Performance Marketing Can Work Together
The Future of AI & Personalization Summit featuring Brand Innovators, MetLife and BERA
I recently had the opportunity to host a fireside chat with Jordi Sangil, Global Head of Performance Analytics, MetLife, at the Brand Innovators Future of AI & Personalization Summit in NYC. The event’s purpose was to bring together global marketing leaders to discuss how AI and machine learning are helping brand marketers target and connect with their […]
Why CMO tenure is falling and what to do about it
A version of this article first appeared in the Forbes Communications Council, by Scott Turner, Forbes Communications Council Member and former Chief Marketing Officer at BERA. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, and creative and advertising agencies. In his article, “CEOs, Executive Recruiters And The Problem […]
