The Multiplier Effect
As ‘revenge travel’ slows, what can airlines do with their brands to optimize their pricing?
The CMO Podcast: Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
HBR Exclusive: How Brand Building & Performance Marketing Can Work Together
The Future of AI & Personalization Summit featuring Brand Innovators, MetLife and BERA
I recently had the opportunity to host a fireside chat with Jordi Sangil, Global Head of Performance Analytics, MetLife, at the Brand Innovators Future of AI & Personalization Summit in NYC. The event’s purpose was to bring together global marketing leaders to discuss how AI and machine learning are helping brand marketers target and connect with their […]
Why CMO tenure is falling and what to do about it
A version of this article first appeared in the Forbes Communications Council, by Scott Turner, Forbes Communications Council Member and Chief Marketing Officer at BERA. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, and creative and advertising agencies. In his article, “CEOs, Executive Recruiters And The Problem Of […]
Emotional vs. functional benefits: SaaS company’s value propositions
Volvo has been producing witty and memorable ads since the early 60s. Drive It Like You Hate It features one of their popular compact models racing through rugged terrain. As the car twists, turns and drifts along an unkempt dirt road, the narrator lets the viewer know that Volvo gets 25 miles per gallon and can still […]
Bridging the marketing-finance divide
Marketing and Finance: The missing link in your business strategy We’ve all heard the phrase “opposites attract.” While it may ring true when some describe their romantic lives, it is typically disproved in professional settings…especially when we consider the tenuous relationship between marketing and finance. Think about the last time you had to justify your […]
