How “Great Jeans” Hit the Mark with Gen Z
How “Great Jeans” Reignited American Eagle With Gen Z
In July 2025, American Eagle launched its “Sydney Sweeney Has Great Jeans” campaign and immediately entered the center of cultural debate. Some audiences interpreted the creative as a confident, product-focused denim ad built around celebrity visibility, while others questioned its tone and timing. Public reaction was divided, yet the brand data reveals that the most […]
How to Build Brand Equity With Partnerships
When two brands come together with the right intent, they can expand reach, shift perception, and create stronger connections with the audiences that matter most. That’s why partnership investment continues to rise across industries, even as marketing teams face more pressure to prove impact. At the same time, many organizations still struggle to measure what […]
How to Build Partnerships That Drive Results
The Partnership Playbook: Math, Magic, and Measurable Growth
On this week’s episode of the Brand Builder’s Playbook, Kristen D’Arcy, chief marketing officer of True Religion, explained how her team turns cultural moments into brand momentum. She described the approach as “a little bit of math and magic,” which is a useful shorthand for a rigorous, audience‑first partnership system that still leaves room for […]
How Chase and United Airlines turn customer loyalty into lasting growth
Why the Chase and United Airlines Partnership Keeps Soaring
Some partnerships feel forced, while others redefine what collaboration looks like. The long-running alliance between Chase and United Airlines fits the second camp, since it shows how two brands can turn loyalty into everyday experience. Chase and United renewed their co-branded credit card partnership through 2029, with expanded benefits across the United MileagePlus portfolio. The […]