Lunch and Learn
How Ally Connects Brand and Performance Through Its WNBA Partnership
Inside Ally Bank’s WNBA Partnership
Sports partnerships can shape culture, engage audiences, and drive business growth when they create value beyond traditional media exposure.
Ally Bank’s partnership with the WNBA brings that idea to life.
We’ll explore how the partnership earns a place in the cultural conversation, how Ally Bank creates value through media, content, athlete access, and fan experiences, and how marketers can connect sponsorship investments to both brand equity and business outcomes.
Turn brand measurement into a business case
Hosted by BERA.ai, this executive event brings together leaders across marketing, insights, analytics, and agencies for a practical, hands-on session focused on measuring brand as a business asset.
You’ll learn how to:
- Connect changes in brand equity to commercial performance
- Show how brand investment contributes to growth
- Align marketing and executive teams around shared metrics
- Build a stronger case for future investment
Leave with a clearer answer
By the end of the session, you’ll have a practical framework for showing how brand contributes to business performance and a more credible way to communicate its value across the organization.
Reserve Your Seat
Join an exclusive group of marketing, insights, and analytics leaders for a morning of practical learning, executive discussion, and hands-on collaboration.
Space is limited. Register today to secure your place.
What you'll take away:
A playbook
unique to your brand on how to connect brand to revenue and growth
Plays
to prove marketing success to the C-Suite
Expert tips
on how creative platforms can unlock the multiplier effect
The inside track
on how brand and performance marketing can work together to maximize business growth
Techniques
to align brand, performance, PR and creative teams around shared goals
Morning Agenda
Session 01 | Proving brand as a growth lever and not a cost center
- BERA’s Chief Customer Officer, Kraig Schulz, will explore why leading organizations are treating brand as a measurable business asset and how marketers can influence investment by proving the connection between brand and commercial performance.
Session 02 | Expert Panel
Unblocking The Multiplier Playbook
Don’t miss this expert panel spanning brand-side marketers, agency leadership, analytics, and WARC as they discuss the challenges that prevent organizations from achieving the Multiplier Effect and how forward-thinking companies are overcoming them.
This panel will cover:
- Aligning marketing metrics with business outcomes
- Getting buy-in from the C-suite
- Aligning marketing to deliver growth
- Leveraging brand and performance marketing at the right moments
Session 03 | Interactive Workshop
Building Your Multiplier Playbook
Move from theory to action through a guided workshop designed to help you build a practical framework for measuring and communicating brand value inside your organization.
Working alongside peers and facilitators, you’ll develop tools you can immediately apply to your business.
Afternoon Agenda
Session 01 | Keynote
How to build creative platforms using the Multiplier Effect
Keynote: David Tiltman, Chief Content Officer, WARC
- Creating creative platforms that unlocks growth
- Injecting brand thinking into promotion
- Avoiding budget red zones
- Being too risk-adverse to be creative
- Eliminating siloed approaches to media and creative
Session 02 | Fireside Chat
Unlocking the Multiplier Effect through Media
Panel Moderated by Ann Kerwin
Session 03 | Fireside Chat
- Proving Out Your Creative Campaigns to the C-suite Panel moderated by David Tiltman
Session 04 | Fireside Chat
Unlocking the Multiplier Effect through PR
Moderated by Stephen Whiteside
Meet Your Speakers
BERA.ai
Lunch is on us!
Who Should Attend?
This event is designed for marketers, researchers, analysts, and business leaders who want to strengthen the connection between brand investment and business performance.
Client-Side Leaders
- VP Marketing
- Brand Marketing Leaders
- Customer Marketing Leaders
- Marketing Operations Leaders
- Insights & Research Teams
- Analytics Teams
- Marketing Effectiveness Leaders
- Measurement & Analytics Leaders
Agency Leaders
- Brand Strategy Teams
- Media Agencies
- Research Agencies
- Marketing Science Teams
- Analytics and Measurement Leaders