Ryan Barker on how brand investments create value
![](https://bera.ai/wp-content/uploads/2024/06/BERA_RyanPodcast_060524_Resource.png)
Industry Spotlight: What Social Media Brands Tell Us About Brand Equity, the Sales Funnel, and Performance Marketing
![](https://bera.ai/wp-content/uploads/2024/03/BERA_IS_031424_Blog_IS_SM2-1440x1439.png)
How a brand crisis plays out in Red states vs. Blue states
![](https://bera.ai/wp-content/uploads/2024/03/BERA_WarcSocial_Square-1440x1440.png)
Industry Spotlight: What Social Media Brands Tell Us About Brand-Building Across Different Audiences
![](https://bera.ai/wp-content/uploads/2024/03/BERA_IS_031424_Blog_IS_SM1-1440x1439.png)
The CMO Podcast: Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
![](https://bera.ai/wp-content/uploads/2023/07/CMO-Podcast_BERA.jpeg)
Industry Spotlight: What consumer insurance tells us about brand awareness
![](https://bera.ai/wp-content/uploads/2024/03/BERA_IS_031424_Blog_IS_Insurance-1440x1439.png)
HBR Exclusive: How Brand Building & Performance Marketing Can Work Together
![](https://bera.ai/wp-content/uploads/2023/07/BERA_HBRArticle_Blog-1440x1440.png)
Industry Spotlight: The Polarization of Automotive Brands
![](https://bera.ai/wp-content/uploads/2024/03/BERA_IS_031424_Blog_IS_Auto-1440x1439.png)
Brand equity and why it matters
![](https://bera.ai/wp-content/uploads/2022/10/BERA_BrandEquity_100422_LI.png)
Maximizing your return on brand investment (ROBI)
![](https://bera.ai/wp-content/uploads/2022/10/BERA_PromoAds_II_ROBI_062822.png)
In Forrester’s 2021 Global Marketing Survey, 23% of B2C marketing decision-makers said measuring marketing results will be a great challenge in the next two years. Learn how marketing leaders can measure and maximize financial impact and boost their return on brand investments.