Track the right metrics to increase your brand’s value
Stop getting burned on vanity metrics
Measure metrics that have been independently validated to drive business performance and financial outcomes.
Choose from 130+ metrics to measure your brand and your competition.
Continuously assess your brand against 4,000+ brands from around the world.
Quantify and explain brand equity changes to identify opportunities.
Go beyond qualitative guesswork.
Industry Insight: Bridging the Marketing-Finance Divide
Your BERA Score is the most important number to understand your brand equity. Not only does it give you one quantifiable measure for your brand equity, it breaks down your score based on more than 130 key metrics and attributes, like uniqueness, inclusiveness, and more.