Find out what your brand data’s really saying

How “Great Jeans” Reignited American Eagle With Gen Z

In July 2025, American Eagle launched its “Sydney Sweeney Has Great Jeans” campaign and immediately entered the center of cultural debate. Some audiences interpreted the creative as a confident, product-focused denim ad built around celebrity visibility, while others questioned its tone and timing. Public reaction was divided, yet the brand data reveals that the most […]

How to Build Brand Equity With Partnerships

When two brands come together with the right intent, they can expand reach, shift perception, and create stronger connections with the audiences that matter most. That’s why partnership investment continues to rise across industries, even as marketing teams face more pressure to prove impact. At the same time, many organizations still struggle to measure what […]