Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands
Payment brands are often framed as purely functional, shaped by speed, security, and access rather than identity or emotion. The data, however, suggests that for Gen Z, personal connection matters a lot to the strength of a brand and its contribution to business outcomes. BERA’s analysis across more than 2,000 brands shows that among Gen […]
The Complete Guide to Brand Measurement
How to Avoid the Brand Data Trap
Challenging Assumptions Around Brand Gender Preference
How “Great Jeans” Hit the Mark with Gen Z
How “Great Jeans” Reignited American Eagle With Gen Z
In July 2025, American Eagle launched its “Sydney Sweeney Has Great Jeans” campaign and immediately entered the center of cultural debate. Some audiences interpreted the creative as a confident, product-focused denim ad built around celebrity visibility, while others questioned its tone and timing. Public reaction was divided, yet the brand data reveals that the most […]
Brand-to-Business: Time Series Correlation Case Study
How to Connect Brand to Business
How to Build Brand Equity With Partnerships
When two brands come together with the right intent, they can expand reach, shift perception, and create stronger connections with the audiences that matter most. That’s why partnership investment continues to rise across industries, even as marketing teams face more pressure to prove impact. At the same time, many organizations still struggle to measure what […]
Brand-to-Business: Consumer Cross-Sectional Case Study
