Maximize the impact of your brand’s creative ads and concepts

Ensure your advertising creative engages your audience in ways that build the most important drivers of equity for your brand.

Boost the right positioning metrics with the right ads to the right audiences

Optimize creative development and post-production advertising investments.

Use BERA's positioning drivers to generate new concept ideas.​
See which Purpose, Emotional, Experiential, and Functional attributes drive your brand’s equity with your target audiences.
Measure in real-time the implicit response to your concepts and ads.​
See how well your advertising supports and reinforces the positioning drivers of your brand equity with your target audience.
See how different ads impact business results and grow brand equity.

Understand in 24 hours if your ad will work to build your brand in the right way, and is worth the investment.

Go beyond qualitative guesswork.

Resources

Why NPS can't be your North Star brand metric

Learn why marketers are moving away from NPS as a guiding metrics for determining brand love.

FAQ

Creative/concept optimization is a great way to improve your scale and efficiency. You can outdo the competition automating your ad distribution for different regions and customers.

Refer to your KPIs when determining your goals and objectives. This will give you a set of benchmarks and metrics to measure throughout your campaign timeline.

Monitor your performance throughout the campaign. Are certain ads outperforming others? How do specific ads resonate with specific audiences against others? If you take a proactive approach to monitoring your efforts, you can make adjustments as you go.

You need to create a flexible brief and template to make adjustments in the middle of your campaign. Your template should be able to accommodate different layouts, typographies, branding imagery, and more.