Industry Insight: Why NPS Can’t be Your North Star Brand Metric

NPS is a classic way to gauge current customers’ satisfaction and spur improvements to a company’s products and services. It should NOT, however, be your north star brand metric.

This exclusive report outlines multiple problem areas with using NPS as a brand metric

  • Conceptual: surprising data on whether NPS scores are reliable leading indicators of revenue and enterprise value
  • Technical: interesting glitches with NPS math
  • Practical: real-world headaches in implementing NPS and trusting its results for your brand

Learn more. Download the report now!


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