Tuesday Tips Ep. 3: Distinguish Trends From Noise for Better Decisions
A single data point shows you where a metric stands. A longer view shows you how it got there. Consideration could be climbing steadily, recovering from a dip, or holding flat with normal variation around it, and a single snapshot could look identical in all three cases. Telling those patterns apart requires tracking the metric […]
Announcing The Brand Builder’s Playbook: A New Podcast for CMOs Navigating the Future of Marketing
CEO’s Guide to Marketing: Commercial Leadership and Capital Allocation
BERA.ai Named Best SaaS Solution for Sales, Marketing, and CRM
We are thrilled to announce that BERA.ai has been named the Best SaaS Solution for Sales, Marketing & CRM at the prestigious 2025 SaaS Awards. This is a huge honor, and we are incredibly proud of our team for their hard work and dedication in building a platform that is revolutionizing how businesses connect brand […]
Stagwell’s (STGW) The Harris Poll Acquires BERA to Further Strengthen Harris Quest AI Capabilities with Predictive Brand Technology
BERA Announces Summer Release ’23
BERA Announces Fall Release ’22
Neustar and BERA Partnership
Neustar and BERA Partner to Help Marketers Measure and Optimize Their Brand Building Investments Across Marketing Channels. By integrating with BERA, Neustar Optimizer™ ties marketing investments and tactics to critical brand health metrics to prove the long-term impact of branding on the business. December 7, 2021 – RESTON, Virginia, Neustar, Inc., a TransUnion company, today announced a […]