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In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works.

In partnership with the team at BERA.ai, Jim Stengel, along with co-host Ryan Barker (CEO of BERA.ai), will explore how today’s top marketers are building resilient, revenue-driving brands—and how they’re reimagining the playbook in an era of AI, shifting consumer expectations, and constant disruption.

This 10-part series features co-host appearances from Lindsey Wehking (Nonfiction Research) and Cait Lamberton (Wharton School), as well as unfiltered conversations with chief executives behind some of the world’s most iconic brands.

Access the Playbooks Below!

Part 1: Why is it important to build a brand?
Guest: Chris Burggraeve
Download the Part 1 playbook!