Grow your brand with smarter media mix modeling
Tap into many years of historical data from the 4,000+ most important brands in the world through BERA and immediately start improving the return on your media investments.
Finally prove brand's true contributions to the business
Improve your ROI through optimized investment levels and allocation across media channels.
Prioritize the metrics that matter with AI.
BERA will you help prioritize which equity, positioning, and activation metrics are best to include in your MMM.
Get value in five minutes or less.
Make better decisions.
Justify your brand’s contributions to your business in a rigorous way and enhance your ROI across media channels.
Go beyond qualitative guesswork.
Industry Insight: Bridging the Marketing-Finance Divide
Integrating your brand equity metrics is the key to making better media allocation decisions.
You can optimize MMM to cater to your unique needs, whether that’s sales, brand equity, revenue, engagement, or something else.
We work with and can recommend a number of industry-leading solutions for MMM and multi-touch attribution solutions.
Marketing investments can, but do not always, improve brand equity. Integrating your brand equity into MMM can give you an understanding of how to drive brand and revenue simultaneously.