Join BERA and a panel of industry experts on (Date TBD) for a thorough examination of strategic allocation decisions. In this compelling discussion, you'll glean valuable insights from our experts on effectively utilizing data, including Marketing Mix Modeling (MMM), to evaluate the short and long-term effects of your marketing efforts on sales. Additionally, you'll uncover the reasons behind the superior ROI associated with investments in brand equity, providing you with a strategic advantage in your allocation decisions.
Key Takeaways
Smart Approach to Allocation
Data-Driven Decision-Making
Expert Insights
ROI of Brand Equity
Smart Approach to Allocation
Explore a systematic approach that empowers marketing executives to determine the optimal distribution of their budget between brand and performance marketing strategies.
Data-Driven Decision-Making
Emphasize the significance of data in illustrating how brand initiatives drive revenue and influence performance revenue, underlining the importance of data-driven decision-making.
Expert Insights
Benefit from the expertise of industry leaders, including insights from experts like (TBD) who have conducted extensive research on this crucial topic.
ROI of Brand Equity
Understand why investments in brand equity often yield a higher return on investment (ROI) compared to solely allocating funds to brand campaigns. Gain a more informed and strategic perspective on allocation decisions.
