How To Connect Brand to Business
An on-demand webinar for senior marketers ready to prove how brand equity drives revenue.
On-Demand Webinar
How To Connect Brand to Business
What You’ll Hear
- How Brand Love predicts revenue, margin expansion, and future growth.
- Four proven methods to measure Brand-to-Business impact: Consumer Cross Sectional, Geo Cross Sectional, MMM Integration, and Time Series Correlation.
- Examples of how leading brands use these insights to guide investment decisions.
Who Should Watch
CFOs and CMOs/VPs of Marketing at enterprise brands.
Senior marketers responsible for long-term brand growth, budget planning, and performance measurement.
Agenda
Jessica Baum, CMO, BERA.ai
Michael Reh, Chief Data Science and Analytics, BERA.ai
David Duganne (DISH Network), Patti Fries (BERA.ai)
Jessica Baum, Chief Marketing Officer, BERA.ai
Meet Our Speakers
BERA.ai
Hosts
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