Walmart’s Brand with High-Income Consumers
How Taylor Swift Broadened the NFL’s Fan Base with Women
How Consumers Reacted to McDonald’s Recent E.Coli Outbreak
How to create a brand that feels personal
How to create a brand that feels up-to-date
How to create a brand that feels reliable
How to create an inclusive brand
Read Forrester Total Economic Impact™ Study of BERA
BERA commissioned Forrester Consulting to conduct a Total Economic Impact™ study to example the quantifiable ROI and qualitative benefits enterprises realize by deploying BERA’s Brand Intelligence Software. The study found that BERA customers experience 391% ROI and a Net Present Value of $7.6 million.
Maximizing your return on brand investment (ROBI)
In Forrester’s 2021 Global Marketing Survey, 23% of B2C marketing decision-makers said measuring marketing results will be a great challenge in the next two years. Learn how marketing leaders can measure and maximize financial impact and boost their return on brand investments.