Start on the path to brand excellence with effective goal setting
Calibrate your brand goals based on financial objectives and spending.
Lock in achievable goals and course correct for success.
Get early alerts to see if your brand in on track, at risk, or needs attention.
Input your relevant brand information.
Start with BERA’s many years of continuous consumer stated behaviors and perceptions data.
Select your audience.
Set goals that matter.
Track against the AI-generated goals for brand equity, positioning, and the 5P activation levers that will truly help you move the needle and drive more revenue.