Why big brands choose BERA.ai
over YouGov
BERA.ai is the only brand management platform that lets marketers answer their toughest brand questions, and find the answers they can’t get anywhere else. Discover why savvy brand marketers choose BERA.ai over YouGov.
Unparalleled Brand Intelligence. Built for Impact.
| BERA.ai | YouGov | |
|---|---|---|
| Brand Health Metrics | 130 Metrics | 16 Metrics |
| Brands Tracked | +5,000 Global Brands, 200 sectors | 1,900 Brands, 45 sectors |
| Brand-to-Business™ | Quantify how brand strength translates into business growth. | ✖️ |
| Census-Matched Data | National, Census-matched | Weighted Data |
| Time Series Analysis - Explain Changes | Analysis also includes "Explain Changes" functionality. | Explain Changes Unavailable |
| Brand Positioning - Drivers Analysis | Customizable look into primary drivers of your brand | Available for some brands |
| Predictive Analytics & Modeling | Utilizes 2 AI forms to make predictive linkages between variables | May be available for additional charge |
Trusted by the brands you know and love
Get to Know the BERA Difference
The difference is clear. Your team needs more. BERA.ai provides unparalleled insights into brand performance across diverse audiences through an extensive range of metrics. With more categories and independent validation of causal linkage to financial KPIs, BERA.ai offers prioritized attribute analysis, empowering brand marketers to focus on the metrics and audiences that truly drive brand love and business revenue.
Measure over 130 metrics that have been independently validated to drive business performance and financial outcomes.
By leveraging machine learning, historical data, and predictive analytics, BERA.ai shows exactly how brand strength translates into business growth.
By designing the survey sample to match the census data (e.g., by age, gender, or other key demographics), researchers can ensure the survey sample is representative of the overall population.
Identify the causes of movement in your BERA Brand Equity KPIS, the four funnel metrics below Awareness, and lastly the NPS score of brands.
Uncover the driving attributes that are linked MOST closely with your brand’s equity for the selected audience.
BERA seamlessly integrates Generative AI into our platform so that our customers can exploit this powerful technology in a safe, smart way. Our brand experts have done the hard work of designing effective prompts and curating the responses to give customers insight on their brands and categories that they can’t get anywhere else.
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Let us help you evaluate and compare different solutions.
Making the Case for BERA.ai Just Got Easier
Higher profits. Lower costs. Smarter marketing. Forrester Consulting breaks down the numbers.
Considering a switch?
With BERA.ai, you’ll get actionable insights, context behind the data, and the clarity to drive results no other platform provides. It’s time to move beyond outdated brand tracking tools and start making your brand work harder for you.
