How To Avoid The Brand Data Trap
A panel discussion for marketers who want to read brand equity data clearly and turn it into action.
On-Demand Webinar
How To Avoid the Brand Data Trap
What You’ll Walk Away With
- Learn how to tell whether changes in brand data reflect real movement or random noise.
- Spot the difference between anomalies and meaningful trends with a clear evaluation approach.
- Understand the tools and methods that turn brand equity data into actionable insight.
Who Should Attend
-
Researchers and marketing insights professionals at enterprise brands.
-
Senior marketers responsible for ensuring teams have the right tools to verify data.
Agenda
Savannah Martin, Marketing Manager, BERA.ai
Kraig Schulz, Chief Customer Officer (BERA.ai), Jennifer Musil, Global President of Research (The Harris Poll), Joel Rubinson, President (Rubinson Partners)
Savannah Martin, Marketing Manager, BERA.ai
Meet Our Speakers
Hosts
This event is brought to you by: