Movable Middles Growth Framework (MMGF) Research Challenging Conventional Marketing Growth Frameworks by Proving Targeting in the Digital Age Matters Most
![](https://bera.ai/wp-content/uploads/2024/07/BERA_MMGFReportBlogSocial-1440x1440.png)
Ryan Barker on how brand investments create value
![](https://bera.ai/wp-content/uploads/2024/06/BERA_RyanPodcast_060524_Resource.png)
Industry Spotlight: What Social Media Brands Tell Us About Brand Equity, the Sales Funnel, and Performance Marketing
![](https://bera.ai/wp-content/uploads/2024/03/BERA_IS_031424_Blog_IS_SM2-1440x1439.png)
How a brand crisis plays out in Red states vs. Blue states
![](https://bera.ai/wp-content/uploads/2024/03/BERA_WarcSocial_Square-1440x1440.png)
Industry Spotlight: What Social Media Brands Tell Us About Brand-Building Across Different Audiences
![](https://bera.ai/wp-content/uploads/2024/03/BERA_IS_031424_Blog_IS_SM1-1440x1439.png)
Industry Spotlight: What consumer insurance tells us about brand awareness
![](https://bera.ai/wp-content/uploads/2024/03/BERA_IS_031424_Blog_IS_Insurance-1440x1439.png)
Industry Spotlight: The Polarization of Automotive Brands
![](https://bera.ai/wp-content/uploads/2024/03/BERA_IS_031424_Blog_IS_Auto-1440x1439.png)